Obamas joins booming podcast business with Spotify partnership

Former U.S. President Barack Obama and his wife Michelle have entered the booming podcast business on Thursday, announcing a multi-year partnership with streaming service Spotify to produce a series of exclusive podcasts.

Under the partnership, the Obamas will “develop, produce and lend their voices” to select podcasts that will be distributed worldwide, Spotify and the Obamas production company, Higher Ground.

The announcement follows a multi-year agreement between Higher Ground and Netflix that was announced in 2018 in which the former president and former first lady will produce films, documentaries and other series.

Spotify Technology SA, the world’s largest music streaming service with more than 217 million monthly active users, will distribute the podcasts to audiences across the globe.

Podcasts have become big business in the last five years with subjects ranging from true crime like “Dirty John” to current affairs (“The Daily”), politics (“Pod Save America”) and comedy (“2 Dope Queens”).

Barack Obama in a statement said he podcasts “offer an extraordinary opportunity to foster productive dialogue, make people smile and make people think and, hopefully, bring us all a little closer together.

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